The Customer Lifetime Value (LTV) Calculator is a strategic and fundamental tool for any business, especially for Digital Marketing professionals like yourself, Carlos. It allows you to estimate the total revenue an individual customer is likely to generate for your company throughout their relationship. By calculating LTV, you gain valuable insight into the long-term profitability of your customers, which is essential for justifying investments in acquisition, retention, and loyalty. This tool helps identify your most valuable customers, optimize marketing strategies to attract similar profiles, and enhance customer service, ensuring sustainable growth and smarter decisions on where to allocate your resources to maximize returns.