Click-Through Rate (CTR) Calculator: Evaluates the effectiveness of ads and links.
The Click-Through Rate (CTR) Calculator assesses the effectiveness of ads and links by relating clicks to impressions, indicating how compelling the creative, headline, and CTA are.
Click-Through Rate (CTR) Calculator
Analyze your campaign performance instantly.
Click-Through Rate (CTR) Calculator
Generated on:
Weighted Average CTR (Multi-Scenario)
Scenario/Line
Impressions
Clicks
CTR (%)
Total Impressions
0
Total Clicks
0
Consolidated CTR
0.00%
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Calculate Missing Value
How to Use This Calculator
- Select your calculation mode: Basic for one set of data, or Multi-Scenario for a consolidated average.
- Enter the total number of Impressions and Clicks for each line/scenario.
- The result will update in real-time. Use the 'Inverse Mode' to calculate a missing value based on a target CTR.
Glossary of Terms
- CTR (Click-Through Rate)
- The percentage of people who click an ad or search result out of the total number of people who view it.
- Impressions
- The number of times your content or advertisement was displayed.
- Clicks
- The number of times users clicked on your content or advertisement.
